Jeff Blackwell

Marketing, in more the one way, is like juggling. This strange analogy will become crystal clear if we take a close look at it. Just like the juggler the marketer too has to do these things to thrive in his business: first, he has to hook his audience; gain their attention through several jazzy tricks; and then hold their attention by still more innovative juggling. All this he has to achieve without losing balance, focus or steadfastness in the art, the industry, in the marketer’s case. In short, marketing is all about alluring, attracting and holding a collection of customers for your Company’s welfare. Marketing The Purpose Behind: To quote the American Marketing Association’s definition, it is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that bene... (more)

Is Your Vocabulary Costing You Money?

Web 2.0 Journal By Tom Hopkins When we give a presentation to a future client not only do our appearance, visual aids, and body language relay a message, but the words we use create pictures in their minds. When we hear a word, we often picture a symbol of what that word represents. We may even attach emotions to some of these words. For example, let’s consider the words, SPRING, SUMMER, AUTUMN, WINTER. Depending on your particular experience, each of those words can generate positive or negative emotions in [...] ... (more)

Getting Past Gate Keepers

Web 2.0 Journal By Tom Hopkins In business situations, when you are trying to reach the person who has the authority to make decisions regarding your product you are very likely to have to go through one or more people before reaching that person. For the sake of efficiency, there will likely be a receptionist and/or assistant who takes the initial calls for the decision-maker. It’s important that you realize most assistants are taught to protect decision-makers. Or, shall we say, screen calls so the decision-makers only speak with the [...] ... (more)

The Buying Facilitation Method®

5 Minute Video by Sharon Drew, introducing the Buying Facilitation Method® Sharon Drew Morgen is a thought leader, and the author of New York Times Bestseller Selling with Integrity, Sales on the Line, and Buying Facilitation: the new way to sell as well as over 400 articles. She is the pioneer behind the visionary sales paradigm the Morgen Buying Facilitation Method. As the architect of a wholly original sales model, Sharon Drew has provoked, inspired, and motivated thousands of sales professionals world-wide. The Buying Facilitation Method® ... (more)

Competitive Smarts ~ Linda Richardson NanoSalesBookâ„¢ Series

Linda Richardson is the Founder and Chairman of Richardson, a global sales training business. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence for 2006 and in 2007 she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” It takes a nano second to win or lose a sale. With Linda Richardson’s new 15-minute audio podcasts, you can increase your wins! The podcast can be played on most portable [...] ... (more)